Most businesses target to make extremely high profits. To be able to make more profits, a company need to have a lot of customers who, upon each purchase, add to the profits of the company. Marketing is the channel can help the businesses to increase their sales by letting the potential customers of the existence of the company’s products or services. Since most people now have an online presence, they can be reached by means of digital marketing.
Mass emailing is one of the former ways of going about digital marketing that involved business sending out mass emails to existing email addresses in a bid to advertise their product, although most of these emails went unread as the recipients considered them uncalled for. The method had very little success rate as it disrupted the potential customer’s current activities and they did not have the time to check out what there advertisement contained. Making calls to potential customers was also another method of outbound marketing. The major problem with this approaches is that they pushed the products to the customer, whose development led to development of inbound marketing.
This of marketing uses the approach where the companies put information of their services or product strategically allowing the customers to come across in the course of doing other things and if interest reach out to the company to make a purchase. The business need to work on the means by which the prospective customer learns about their products. The major strategies used involve Search Engine Optimization and content marketing. The principle behind optimization sis that websites with these key words appear among the first searches which is what the customers look through, which mean that the companies need to choose the words which get searched the most and which have a correlation to their products. the most logical thing that customers do is to proceed to the sites which appeared first, which makes them learn about the existence of this particular company’s products or services.
It is also possible to use social media as a marketing channel. The business can make the best use out of these platform by making sure they are active in all accounts possible. The business can they trigger sales form customers online by making them aware of the products or services they deal with. Email marketing is the sending of emails with information about the products, although the recipients have given their consent to receiving this emails. Email marketing has higher success rate as the customers who receive them are the one who have shown interest in their products.